TASKS

Creative direction, logo and integrated brand, UI/UX design, WordPress and WooCommerce design and installation

About the Project

The DMAC Dangler Campaign was launched to raise funds for the University of Ottawa Heart Institute in David MacDonald’s memory (DMAC Dangler was David’s nickname).

David was an athletic, sports enthusiast so the brand was created to honour his character. Inspired by sport team motifs, the logo combines a heart in recognition of the Ottawa Heart Institute charity the tournament supports.